Content Marketing Foundations

Welcome to this course!

Hello, class! My name is Valyn Bodensteiner and I'll be your instructor for this course. You can learn more about me in the orientation module and can reach me at vbodensteiner@uiowa.edu for any questions during our time together.

About this Course:

Content marketing takes a content-first approach to delivering specific and valuable content to audiences. This course provides an overview of content marketing concepts including communication channels and best practices to consider when targeting specific audiences. Students will learn how to identify, plan, and create compelling content for a fictional strategic communication campaign for the organization of their choice.

Get Started:

This is an asynchronous course, meaning that we will not have set online times to meet together. Instead, you will use this ICON site as the main learning tool for this course. Please begin by reviewing the following resources in the Orientation: Begin Here module:

• • • Orientation: Your Instructor
    • Orientation: Syllabus
    • Orientation: Course Textbook
    • Orientation: Course Video Lectures
    • Orientation: Communication Guidelines
    • Orientation: Course Technology
    • Orientation: Course Tour