Course Modules: Content Marketing Foundations

Orientation: Begin Here

Orientation: Begin Here Orientation: Begin Here

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Orientation: Your Instructor Orientation: Your Instructor 1

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Orientation: Syllabus Orientation: Syllabus 2

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Orientation: Course Textbook Orientation: Course Textbook 3

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Orientation: Course Video Lectures Orientation: Course Video Lectures 4

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Orientation: Communication Guidelines Orientation: Communication Guidelines 5

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Orientation: Course Technology Orientation: Course Technology 6

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Orientation: Course Tour Orientation: Course Tour 7

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Week 1: Overview Content Marketing Concepts

Week 1: Overview Content Marketing Concepts Week 1: Overview Content Marketing Concepts

Context Module Sub Header

Read: 1

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Context Module Sub Header

Textbook Ch 1-2 (introduction) 2

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External Url

How Content Marketing Can Save Your Digital Marketing Strategy How Content Marketing Can Save Your Digital Marketing Strategy 3

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External Url

History of Content Marketing History of Content Marketing 4

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Context Module Sub Header

Watch: 5

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Page

Week 1: Video Lecture Week 1: Video Lecture 6

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Attachment

Week 1: Lecture PowerPoint Week 1: Lecture PowerPoint 8

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Context Module Sub Header

Do and Submit: 9

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Discussion Topic

Week 1: Introduction Week 1: Introduction 2.5 10

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Week 2: Identifying Your Audience

Week 2: Identifying Your Audience Week 2: Identifying Your Audience

Context Module Sub Header

Read: 1

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Context Module Sub Header

Textbook Ch 3, 10 (buyer personas) 2

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External Url

How to Create Detailed Buyer Personas How to Create Detailed Buyer Personas 3

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External Url

What is a Buyer Persona? What is a Buyer Persona? 4

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Assignment

Project 1: Audience Personas Project 1: Audience Personas 75 5

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Context Module Sub Header

Watch: 6

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Page

Week 2: Video Lecture Week 2: Video Lecture 7

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Attachment

Week 2: Lecture PowerPoint Week 2: Lecture PowerPoint 9

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Context Module Sub Header

Do and Submit: 10

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Discussion Topic

Week 2: Reflection Week 2: Reflection 2.5 11

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Week 3: Communication Channels

Week 3: Communication Channels Week 3: Communication Channels

Context Module Sub Header

Read: 1

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Context Module Sub Header

Textbook Ch 4 (social), 6, 17 (video) 2

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External Url

Communication Channels Communication Channels 3

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External Url

Types of Content Types of Content 4

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Context Module Sub Header

Watch: 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Week 3: Video Lecture Week 3: Video Lecture 6

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Attachment

Week 3: Lecture PowerPoint Week 3: Lecture PowerPoint 8

attachment 4443469 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Do and Submit: 9

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Discussion Topic

Week 3: Reflection Week 3: Reflection 2.5 10

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 4: Communication Channels

Week 4: Communication Channels Week 4: Communication Channels

Context Module Sub Header

Read: 2

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Context Module Sub Header

Textbook Ch 5 (blog), 8, 22 (website) 3

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External Url

The Best Video Strategy The Best Video Strategy 4

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Context Module Sub Header

Do and Submit: 5

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Discussion Topic

Week 4: Reflection Week 4: Reflection 2.5 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Project 1: Audience Personas Project 1: Audience Personas 75 7

assignment 4443478 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 5: Communication Channels

Week 5: Communication Channels Week 5: Communication Channels

Context Module Sub Header

Read: 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Textbook Ch 18, 21 (press releases) 3

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External Url

How to Write a Press Release How to Write a Press Release 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Do and Submit: 5

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Discussion Topic

Week 5: Reflection Week 5: Reflection 2.5 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 6: Creating and Curating Content

Week 6: Creating and Curating Content Week 6: Creating and Curating Content

Context Module Sub Header

Read: 1

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Context Module Sub Header

Textbook Ch 16 (photos), 13 (writing) 2

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External Url

How Effective Writing Helps You Stand Out How Effective Writing Helps You Stand Out 3

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Assignment

Project 2: Develop a Campaign Project 2: Develop a Campaign 75 4

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Context Module Sub Header

Watch: 5

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Page

Week 6: Video Lecture Week 6: Video Lecture 6

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Attachment

Week 6: Lecture PowerPoint Week 6: Lecture PowerPoint 8

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Context Module Sub Header

Do and Submit: 9

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Discussion Topic

Week 6: Reflection Week 6: Reflection 2.5 10

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Week 7: Creating and Curating Content

Week 7: Creating and Curating Content Week 7: Creating and Curating Content

Context Module Sub Header

Read: 2

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Context Module Sub Header

Textbook Ch 12 (creating content) 3

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External Url

51 Best Free Visual Content Creation Tools 51 Best Free Visual Content Creation Tools 4

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External Url

40 Best Content Creation Tools and Resources 40 Best Content Creation Tools and Resources 5

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Context Module Sub Header

Do and Submit: 6

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Discussion Topic

Week 7: Reflection Week 7: Reflection 2.5 7

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Week 8: Planning a Long-Term Content Strategy

Week 8: Planning a Long-Term Content Strategy Week 8: Planning a Long-Term Content Strategy

Context Module Sub Header

Watch: 1

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External Url

How to Use Storytelling in Your Content Strategy How to Use Storytelling in Your Content Strategy 2

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Page

Week 8: Video Lecture Week 8: Video Lecture 3

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Attachment

Week 8: Lecture PowerPoint Week 8: Lecture PowerPoint 5

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Context Module Sub Header

Do and Submit: 6

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Discussion Topic

Week 8: Reflection Week 8: Reflection 2.5 7

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Week 9: Planning a Long-Term Content Strategy

Week 9: Planning a Long-Term Content Strategy Week 9: Planning a Long-Term Content Strategy

Context Module Sub Header

Read: 2

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External Url

Learn From the Best: 8 Inspiring Content Marketing Examples Learn From the Best: 8 Inspiring Content Marketing Examples 3

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Assignment

Project 3: Develop a Content Calendar Project 3: Develop a Content Calendar 60 5

assignment 4447177 1

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Context Module Sub Header

Do and Submit: 6

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Assignment

Project 2: Develop a Campaign Project 2: Develop a Campaign 75 7

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Week 10: Planning a Long-Term Content Strategy

Week 10: Planning a Long-Term Content Strategy Week 10: Planning a Long-Term Content Strategy

Context Module Sub Header

Read: 2

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External Url

Insight Inspires Originality Insight Inspires Originality 3

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Context Module Sub Header

Watch: 4

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External Url

Content Calendar for Social Media Marketing Content Calendar for Social Media Marketing 5

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Context Module Sub Header

Do and Submit: 6

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Discussion Topic

Week 10: Reflection Week 10: Reflection 2.5 7

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Week 11: Planning a Long-Term Content Strategy

Week 11: Planning a Long-Term Content Strategy Week 11: Planning a Long-Term Content Strategy

Context Module Sub Header

Read: 2

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External Url

The Ideal Length of Everything Online The Ideal Length of Everything Online 3

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Context Module Sub Header

Watch: 4

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External Url

Start with Why Start with Why 5

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Context Module Sub Header

Do and Submit: 6

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Discussion Topic

Week 11: Reflection Week 11: Reflection 2.5 7

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Week 12: Promoting and Distributing Content

Week 12: Promoting and Distributing Content Week 12: Promoting and Distributing Content

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Read: 1

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External Url

Setting Goals Setting Goals 2

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External Url

Best Times to Post on Social Best Times to Post on Social 3

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Context Module Sub Header

Watch: 4

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Page

Week 12: Video Lecture Week 12: Video Lecture 5

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Week 12: Lecture PowerPoint Week 12: Lecture PowerPoint 7

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Context Module Sub Header

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Assignment

Project 3: Develop a Content Calendar Project 3: Develop a Content Calendar 60 9

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Week 13: Measuring Campaign Effectiveness

Week 13: Measuring Campaign Effectiveness Week 13: Measuring Campaign Effectiveness

Context Module Sub Header

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External Url

How to Set SMART Marketing Goals You Can Achieve How to Set SMART Marketing Goals You Can Achieve 2

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External Url

5 Goals to Consider 5 Goals to Consider 3

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Assignment

Project 4: Final Presentation Project 4: Final Presentation 60 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Watch: 5

context_module_sub_header 4443543 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Week 13: Video Lecture Week 13: Video Lecture 6

wiki_page 4443538 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

Week 13: Lecture PowerPoint Week 13: Lecture PowerPoint 8

attachment 4443545 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Do and Submit: 9

context_module_sub_header 4443546 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

Week 13: Reflection Week 13: Reflection 2.5 10

discussion_topic 4443547 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 14: Measuring Campaign Effectiveness

Week 14: Measuring Campaign Effectiveness Week 14: Measuring Campaign Effectiveness

Context Module Sub Header

Read: 2

context_module_sub_header 4443549 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

Use Campaign Analytics Use Campaign Analytics 3

external_url 4443550 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Do and Submit: 4

context_module_sub_header 4443551 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

Week 14: Reflection Week 14: Reflection 2.5 5

discussion_topic 4443552 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 15: Final Presentations

Week 15: Final Presentations Week 15: Final Presentations

Context Module Sub Header

Do and Submit: 2

context_module_sub_header 4443554 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Project 4: Final Presentation Project 4: Final Presentation 60 3

assignment 4443555 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Course Modules

Orientation: Begin Here

Week 1: Overview Content Marketing Concepts

Read: 1

Textbook Ch 1-2 (introduction) 2

Watch: 5

Do and Submit: 9

Week 2: Identifying Your Audience

Read: 1

Textbook Ch 3, 10 (buyer personas) 2

Watch: 6

Do and Submit: 10

Week 3: Communication Channels

Read: 1

Textbook Ch 4 (social), 6, 17 (video) 2

Watch: 5

Do and Submit: 9

Week 4: Communication Channels

Read: 2

Textbook Ch 5 (blog), 8, 22 (website) 3

Do and Submit: 5

Week 5: Communication Channels

Read: 2

Textbook Ch 18, 21 (press releases) 3

Do and Submit: 5

Week 6: Creating and Curating Content

Read: 1

Textbook Ch 16 (photos), 13 (writing) 2

Watch: 5

Do and Submit: 9

Week 7: Creating and Curating Content

Read: 2

Textbook Ch 12 (creating content) 3

Do and Submit: 6

Week 8: Planning a Long-Term Content Strategy

Watch: 1

Do and Submit: 6

Week 9: Planning a Long-Term Content Strategy

Read: 2

Do and Submit: 6

Week 10: Planning a Long-Term Content Strategy

Read: 2

Watch: 4

Do and Submit: 6

Week 11: Planning a Long-Term Content Strategy

Read: 2

Watch: 4

Do and Submit: 6

Week 12: Promoting and Distributing Content

Read: 1

Watch: 4

Do and Submit: 8

Week 13: Measuring Campaign Effectiveness

Read: 1

Watch: 5

Do and Submit: 9

Week 14: Measuring Campaign Effectiveness

Read: 2

Do and Submit: 4

Week 15: Final Presentations

Do and Submit: 2